4 Rivers Restaurant Group

BRAND COLLATERAL | PACKAGING | SIGNAGE | MENUS | DIGITAL ADVERTISING | PHOTOGRAPHY | PRINTED MATERIALS | MERCH & MURALS | ADDITIONAL BRANDED ASSETS

4 Rivers Smokehouse is a chain of barbecue restaurants with a cult following owned by 4 Rivers Restaurant Group. During my time working with 4R, I created collateral for 4 Rivers Smokehouses, The Coop, The Sweet Shop, and additional projects from the same restaurant group. The goal was to market the restaurant and identity in a way that showed the brand’s playful and engaging qualities while highlighting the mouthwatering appeal of their food, all while aligning with their mission statement and values: “Family Owned. Locally Made. Community Focused.”