4 Rivers Smokehouse

BRAND COLLATERAL | PACKAGING | SIGNAGE | MENUS | DIGITAL ADVERTISING | PRINTED MATERIALS | MERCH & MURALS | BRANDED ASSETS | PHOTOGRAPHY

4 Rivers Smokehouse is a chain of barbecue restaurants with a cult following. During my time working with 4 Rivers, I created collateral across the restaurant group that supported their marketing and brand identity. The goal was to showcase the brand’s playful, engaging personality while highlighting the mouthwatering appeal of their food, all while aligning with their mission statement and values: “Family Owned. Locally Made. Community Focused.”